Free business calculator

Campaign review

Review what a campaign earned after discounts, expenses and your time.

Start with your own numbers. The figures below are examples, not industry averages. Amounts are in AUD. Use one consistent tax basis; these tools do not add or calculate GST or income tax.

What actually happened

Count completed, paid appointments. Leave out enquiries, unpaid bookings and refunds. Use an average price and discount for a mixed campaign.

Completed appointments

Usual service price

Discount offered

Would have booked at full price anyway

Delivery costs & time

Count each cost once. Your hourly allowance covers delivery and campaign admin. The overhead rate covers fixed bills allocated to each hour of delivery.

Cost per completed appointment

Materials, additional staff and travel, excluding your time and overheads.

Payment fee

Use your effective rate on the price entered. This is an example, not an IdleHours fee.

Fixed payment fee per appointment

Total delivery time per appointment

Your hourly pay allowance

Allocated overhead per delivery hour

Running the campaign

Include any advertising or subscription cost you want this campaign to cover. IdleHours does not charge commission on appointments.

Time spent setting up & managing

Advertising spend

Other campaign expenses

Your inputs are not sent to IdleHours or saved. Refreshing or leaving this calculator clears your changes.

Your estimate

Remaining after campaign costs

$183.00

After delivery, your time, allocated overheads and promotion expenses.

Price paid per appointment: $80.00
Revenue from completed appointments: $800.00
Discounts given (already in the price): $200.00
Delivery costs & payment fees: $167.00
Allowance for all your time: $330.00
Allocated delivery overhead: $100.00
Promotion expenses: $20.00
Margin after included costs: 22.88%
Remaining per appointment: $18.30
Full-price baseline after costs: $85.90
Difference versus that baseline: $97.10

What’s in this result

Your time allowance covers 10 delivery hours and 1 campaign hours. Discounts are already reflected in revenue and are not deducted again.

The baseline assumes 2 of these customers would have completed the same service at full price without the campaign. It uses the same delivery costs and overhead rate, with no campaign spending. This is your estimate, not proof of cause.

No value is assigned to views, enquiries or possible future visits. Count repeat business when it actually happens. The result is before taxes and any costs you have not included.

Show the calculation

Campaign result = discounted revenue − delivery costs − payment fees − owner time allowance − allocated delivery overhead − promotion expenses. Difference versus baseline = campaign result − the after-cost contribution from customers who would have booked at full price anyway.

For more on setting prices, see business.gov.au’s pricing guide.